About Us

Welcome

Stubtober is a campaign aimed at encouraging smokers to go smokefree and vapers to go vapefree.

Our mission is to help individuals live free from the risks of terminal illness and serious diseases caused by smoking.
According to Cancer Research, 40% of cancers are linked to unhealthy lifestyle choices. We aim to change this by promoting a smokefree world.

Our vision is simple yet powerful: to help make the world smokefree.

Switching to nicotine alternatives, like those offered in our store, is 90% less harmful than smoking.

According to ASH, if everyone went smokefree tomorrow, we could free up one million GP appointments in the UK every year.

This shift would also save the NHS billions of pounds in both direct and indirect costs.

The World Health Organisation considers the tobacco epidemic one of the greatest public health threats ever, resulting in more than eight million deaths worldwide each year.

Challenge Director

Cal adds a personal dimension to the campaign, having successfully gone smokefree after numerous attempts.

His experience taught him that becoming smokefree or vapefree is a gradual journey, not a single event.

He shares his insights and understanding through two book series designed to help others create lasting change.

Cal’s philosophy centres on overcoming the psychological obsession, which he believes accounts for 80% of the challenge.


Help Spread the Word, Please

We truly appreciate everyone who follows us.
Together we can make a difference.


FREE Membership

Membership will always be 100% free of charge and the textbooks are also in audio format

Membership includes:
  • Smokefree Series: Go Smokefree Gradually, Instantly or Cold Turkey available to read/listen to on our website or download onto your favourite device.
  • Vapefree Series: Go Vapefree Gradually, Instantly or Cold Turkey available to read/listen to on our website or download onto your favourite device.
  • Support Books: Comprehensive guides that provide advice, tools, and tips to help you succeed
  • Affirmations: Empowering affirmations to keep you motivated.
  • Go Drugsfree & Alcoholfree: Cal is twenty years clean and sober and has written about how others who may be struggling can join him.
  • Birthday Celebrations: Special recognition for smokefree or vapefree anniversaries.
  • Clean-Time Chips: A token of your success, awarded as you reach key milestones.
  • And Much More to Come: Stay tuned for even more exciting rewards and tools coming soon!

Stubtober 28 Day Challenge

We have a Challenge which starts every month and there are ways to increase your chances of success.

  • Take advantage of our FREE books
  • Team up with your partner or friends
  • Survive the 28 Days!

Inspire Others

Stubtober is seeking personal stories about smoking and vaping to share on our social media channels.

Whether you quit smoking or vaping recently or many years ago, we’d love to hear your story—what motivated you to stop, and if you have any regrets.

We’re also interested in how a family member or friend’s experience with smoking or vaping has affected you.

If you have a powerful or memorable story to share, we’d love to hear it.

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