Sweden is on track to become Europe’s first smokefree country, with smoking rates already among the lowest on the continent. But how has Sweden achieved such success, and what can the UK learn from its approach? In this blog, we’ll explore the strategies that have made Sweden a leader in the smokefree movement and how similar tactics can be applied to help the UK reach its smokefree 2030-35 target. Sweden’s Success Story Sweden’s success in reducing smoking rates can be attributed to a combination of public health initiatives, strong tobacco control policies, and the promotion of alternatives to smoking, such as snus or nicotine pouches. Here are some key factors that have contributed to Sweden’s low smoking rates: What the UK Can Learn The UK’s smokefree 2030-35 target is ambitious, but Sweden’s success shows that it is achievable. Here’s what the UK can learn from Sweden’s approach: Sweden’s Impact on Europe Sweden’s progress towards becoming smokefree is inspiring other European countries to follow suit. The country’s success serves as a model for how targeted public health strategies, combined with effective tobacco control policies, can dramatically reduce smoking rates. As the UK strives to meet its smokefree 2030-35 target, looking to Sweden’s success can provide valuable insights. By adopting similar strategies and continuing to support initiatives like Stubtober, the UK can move closer to a smokefree and vapefree future.